Exploring Investment Behavior of Women Entrepreneur: Some Future Directions

This study aims to explore the investment behavior of female entrepreneurs as new competitor in field and determine underlying factors that influence their attitudes. A qualitative investigation approach was employed for includes 18 in-depth exploratory interviews ascertain fundamental determinants represented by entrepreneurs, an emergent section investment. The accumulated data analyzed through manual coding procedures. revealed are not inclined take risk business decisions, they somewhat conservative averse. research also asserts if spend quality time get better training about nuances different tools, so will risks activities. Two big cosmopolitan cities Karachi Lahore Pakistan were selected sample this study. Research other countries considering culture ethnicity must be conducted expand scope understanding behaviors entrepreneurs. outcomes would help manager understand women’s psychology develop significant portfolio recommendations, service providers consultancy centers, policy makers mitigate maximize return opportunities. Hence, intending provide opportunities gender equalities, appears first adopt inductive domain.